Visual social media is here to stay. The popularity of Pinterest, Instagram and various other niche visual sites is undeniable. Houzz is one which should certainly not be overlooked, with over 25 million monthly users, Houzz is emerging as a real powerhouse of marketing for architects, builders, designers and home owners.

What Is Houzz?

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. On the site users create ideabooks which serve as a kind of wishlist for their upcoming projects. They are comprised of images uploaded by professionals and brands. Each image is clearly marked with that professional or brand business name, making it easy for that person – or anyone who sees the ideabook, to know where to buy the same items to “get the look”. Once spotted, visitors can check out your brand profile and can learn much more about you and find your website or other social channels as they try to decide who or where to buy from.

Who Should Use Houzz?

Any business offering services related to home and property building, design,decorating and improvement or products such as furniture, soft furnishings, home accessories and decorating items. Check out the infographic below for more Houzz facts and figures, and if you like it, share it and if you need any help with getting your business up and running with Houzz give The PR Boutique team a call!

Infographic courtesy of  http://www.overgovideo.com/blog/houzz-marketing-professionals

Image courtesy of http://www.overgovideo.com/blog/houzz-marketing-professionals