• WE ARE THE PR BOUTIQUE
  • WE HELP BRANDS AND BUSINESSES STAND OUT FROM THE CROWD
  • WE CREATE CONTENT THAT GETS REPORTED ON, TALKED ABOUT, SHARED AND LIKED

PR • CONTENT MARKETING • B2B • BLOGS • SOCIAL MEDIA • CREATIVE CAMPAIGNS

WHAT WE DO

WHAT WE DO

 

Whether you’re looking for a fully integrated content marketing and communications programme, to increase awareness and change perceptions, or just want to amplify a single campaign, The PR Boutique tailors activity around each and every client’s needs (and budgets).

 

Creative, relevant and on-brand Ideas
Our ethos is to generate creative content that is right for each channel and right for your brand/business, delivered in a time-considered way. We lead with PR, generating strong media coverage for your brand or business then make this content (and your budget) work harder by tailoring it to all free consumer channels and brand channels. This delivers a consistent message across all touchpoints, maximising your reach.

 

Content marketing
We can deliver a fully co-ordinated on-brand communications programme that will increase visibility of brands, businesses and products across all free channels, and support SEO and other marketing activities. Content marketing programmes can include blog writing, management and optimisation, blogger outreach, media releases and relations, Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, YouTube, and Stumbleupon.

 

Social media management and consultation
We grow businesses through social media and online conversations. We talk about you where people are talking and sharing and we are listening. We build and guard brand dialogue and can prove that presence in social channels sells products and services. Built on a strong strategy and detailed multi-platform action plan, delivering actual conversations to grow your business in social channels is what we do exceptionally well. We can also provide consultancy on all aspects of the social media landscape. Experienced in DM and advertising, we also run Facebook advertising campaigns for clients driving page likes from the right target market.

Services

Public relations

Within the PR function we offer strategy and consultancy, news generation (press releases), product press releases, press office function (reactive to journalist enquiries), media competitions, one to one media briefings and bespoke media targeting. Business and personality profiling, and issues / reputation management, is all part of our PR offer. Our media contacts are what helps set us apart – having worked with journalists for 20 years we know how important it is to constantly review that we’re reaching the right people and what journalists do and don’t want from PR’s.

Brand promotions & competitions

A great way of driving engagement is with competitions and promotions which can span Facebook, Twitter and a brand blog – driving traffic to your website.

Events, media launches and photocalls

With most of our team having notched up more than two decades in marketing, we’ve organized all sorts of events – from parties through to celebrity photoshoots. We work with trusted partners to pull together a team that will deliver exceptional results.

Creative Design & Photography (Infographics, branding)

We have partnerships with designers, CGIs and photographers who help us create visually-led content as and when required.

Social Media – Facebook, Twitter, Pinterest, Google+, Instagram, YouTube

When we manage our client’s social channels we’re ‘always on’. We make it our business to know social best practice, we plan and create engaging content (not constant sales messages which turn audiences off!), we run social advertising to boost our audiences, we implement campaigns that will naturally increase followers and we react with these channels – to questions, comments and positive feedback. We also track and learn, then take these learnings into the next month and the month after that.

Surveys & Market research

While our objective is often to generate news angles and gain more insight into your audiences, we can manage surveys and market research projects to inform your business.

Blog management & blogger outreach

A well written blog, with varied content on it that’s of interest to your target customer and optimized in line with your SEO goals can help to convey your brand and business beyond your website and bring consumers into your brand space. A blog and blogger outreach also needs a strategy and needs to be tracked to show its delivering results for you – it’s all part of The PR Boutique service.

The Team

The PR Boutique is a small team of straight-talking, creative and passionate PRs and marketers who've worked for some of the biggest PR / marketing agencies and brands in the UK. We're told we are fun to work with and our passion for what we do clearly comes across.

 

Kirsty Hunt / Managing Director
Kirsty has an unrivalled passion for PR and marketing and, during her 23 years working within the industry, she’s devised numerous award winning campaigns for household names across a variety of sectors, from home interest to fashion and travel. A brand-building specialist, her expertise also spans trade and business to business PR. She works with some of the North West’s most respected digital marketing and creative agencies on a consultancy level, including Code Computerlove for whom she’s worked with for more than 10 years. What you’ll get from Kirsty is a breadth of knowledge and experience across PR, content marketing and digital techniques delivered with enthusiasm and a very hands on approach.

 

Claire Lancaster / Account Director
Claire has chalked up a successful career in marketing and advertising, as the former marketing controller at De Vere Hotels and an Account Director at BJL. She is also a blogger and lives and breathes everything social.

 

Rachael Ashmore / Senior Account Manager 

With a strong background in PR, Rachael looks after a number of The PR Boutique’s home interest brands generating fantastic coverage in the key homes magazines and national newspapers. Prior to joining The PR Boutique, Rachael was communications manager at the Manchester United Foundation, a position she held for six years. She was also web and communications co-ordinator at Vision and Media.

 

Louise Woodward / Consultant 

The newest member of the team, Louise is a PR, content and social media specialist with 14 years industry experience working in some of the north’s leading agencies. 

 

Paige Coulthurst / Social Media Exec 

Paige supports the team with the day to social media implementation, ensuring posts are engaging, on message, relevant and meeting their objectives. Paige also has her own home accessories website withlovefrompaige.com

 

Cat Tomalin / Account Exec & Office Manager

Cat is the agency’s evaluation specialist. Cat helps the agency to report  not only on the outputs from our PR programmes (where coverage has appeared, how many people it has reached etc.) but the outcomes from the increased awareness, online media coverage and social media activity. She uses industry-leading measurement tools and certainly knows her way around Google Analytics. Cat is also responsible for content distribution and media contact management.

Clients

We work with great brands. Close partnerships with really cool clients let us do world-class work.

Advertising is you saying you’re good. PR is convincing someone else to say you’re good

- Jean-Louis Gassée -

Portfolio

To give you more of a flavour of what we're brilliant at here's some of our work.

Code Computer Love

Awards / B2B / Marketing Support

The Fine Bedding Company

Content Marketing / Creative Campaigns / Product & Brand PR

Carfinance247

Awards / B2B / B2C PR / Marketing Support

Betta Living

Content Marketing / Creative Campaigns / PR

Apollo Blinds

Content Marketing / Media Coverage / Product PR

Latedeals.co.uk

Creative News Generation / Media Relations

theprboutique@theprboutique.co.uk
90 Water Lane, Wilmslow, Cheshire SK9 5BB

 

 

 

Blog

WE’RE TREND SPOTTERS!

Posted by | August 2

The ancient Japanese art of Wabi-Sabi and ‘topsy-turvy’ interiors (wallpaper on the ceiling and rugs on the wall) are just some of the interior trends that have been driving amazing results for our clients in 2018.   Anyone working in PR for the home interest sector knows the importance of staying ahead of the latest […]

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Our Client Is Number 1 Search Result on Google

Posted by | July 25

The whole PR Boutique office has been crushing on the new collection of stunning rugs from Accessorize Home since we first laid eyes on them and it’s easy to see why…     Our launch of the new range, available to buy from www.therugseller.co.uk, and comprising 15 designs featuring Accessorize’s signature, handcrafted, bohemian edge and vibrant […]

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We launch UK’s first ECO duvet

Posted by | July 24

Boy did we have fun when we headed to the beach to produce stunning editorial images to support the launch of the UK’s first duvet produced using 100% recycled materials.   The duvet uses recycled plastic bottles to create the silky soft fibres that are encased in a soft touch fabric (also made only from […]

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…our clients reactions when we present results

Posted by | July 24

By Kirsty Hunt, Managing Director   One of my jobs is working with Cat, our evaluation specialist, to provide clients with detailed reports on the impact that our work is having on their business.   I’ve just completed a six month review of the agency’s results so far this year …. the stats made even me go “WOW” this is amazing (and […]

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Collaborating with interior design bloggers yields exciting results for clients

Posted by | March 23

  Thousands of homeowners now look to the many talented and inventive bloggers out there for renovation and interior design ideas, and reaching these audiences through engaging with bloggers is an effective tactic for our home interest brands.   Collaborating with two high-profile interior stylists, both with award-winning blogs, The PR Boutique’s outreach on behalf of Apollo […]

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Code Computerlove’s official office opening

Posted by | February 23

It’s no secret that I love to party! And so when my client of nine years – Code Computerlove – invited me to the agency’s official opening party last week I was in my element; they know how to throw a party. It was also a great chance to catch up with industry peers and socialise with Code’s clients, marketing […]

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